When Oxford university press approached us to work on something for their dictionaries project, how could we possibly refuse? The Oxford dictionary is one of the most iconic institutions in the UK, a brand recognisable by everyone. Throughout our relationship with them, we have developed a solid visual style for their motion graphics and video content, refining it down over a variety of projects over the years. Working on multiple versions of the Word of the Year project in both motion and report formats allowed us to explore an even wider range of ideas and be part of a cultural event that spread across the country and the world.